Aperol Spritz had high awareness all across Europe but in Australia awareness was low. Our task was to introduce the Australian public to Aperol Spritz using an Australian Open Tennis sponsorship and drive trial.
The Royals developed a fresh contemporary style that referenced Aperol’s authentic European heritage and created a story that positioned it as the drink of the Summer.
Your summer in a glass.
To bring the idea to life we created a series of animated films designed specifically to work in the context of the Australian Open major courts, maximising the number of people who experienced the films on site and on TV. The execution told the story of an Aperol orange travelling through an Italian summer interacting with on screen and real life court side obstacles like commentary boxes, doorways, and camera operators. The animations invited spectators to Club Aperol bars located around the complex where they got to experience Aperol’s distinctive orange bittersweet taste. Supporting media included digital outdoor, digital display, sponsored social media, and Snapchat Geofilters. The branded experience was carried through to the Aperol bars on site where the public were introduced to the brand and Aperol Spritz.
